Community Story — Feb 13, 2026
Clarify-AI
Anthropic's Super Bowl Shenanigans Boost Claude's Popularity
techcrunchFebruary 13, 2026Anthropic's cheeky Super Bowl ads have catapulted their AI chatbot Claude into the app limelight, jumping into the top 10 on the App Store.
Why it matters: The success of Anthropic's ads demonstrates the power of clever marketing in a competitive AI landscape. It also highlights a shift in consumer preference towards ad-free experiences, which could impact future strategies for other tech apps.